Selected Outreach Portfolio

Currys (UK)

Some examples of linked and unlinked coverage (unpaid) on a number of publications across the UK, earned as a result of the collaborative work with our agency BraveBison. Domain Authority (DA) per website below (May 2025):

UK

  • Yahoo - DA: 92
  • Daily Mirror - DA: 90
  • Ideal Home - DA: 78
  • Yorkshire Post - DA: 70

Chinese is the top takeaway in Yorkshire and the Humber, study reveals

A new study by mobile and tech retailer Currys, surveyed 2,000 UK residents to discover the nation’s favourite takeaway food. In Yorkshire and the Humber, Chinese takeaway topped the list with over half (51%) of those in this region putting this in their top three. This was followed by pizza with 46% choosing it as a favourite and Indian in third with 35% putting it in their top three takeaways. Friday night British staple, fish and chips, missed out on a spot in the top three, despite The Mag...

From OMG to YOLO, the 10 acronyms Gen Z consider 'old'

Yahoo is part of the Yahoo family of brandsThe sites and apps that we own and operate, including Yahoo, AOL, Engadget, Rivals, In The Know and Makers.Yahoo family of brands.
If you do not want us and our partners to use cookies and personal data for these additional purposes, click 'Reject all'.

If you would like to customise your choices, click 'Manage privacy settings'.

You can withdraw your consent or change your choices at...

7 ways to boost the health of your skin during menopause

Yahoo is part of the Yahoo family of brandsThe sites and apps that we own and operate, including Yahoo, AOL, Engadget, Rivals, In The Know and Makers.Yahoo family of brands.
If you do not want us and our partners to use cookies and personal data for these additional purposes, click 'Reject all'.

If you would like to customise your choices, click 'Manage privacy settings'.

You can withdraw your consent or change your choices at...

Doctor warns of dangers of not changing your underwear every day

It's considered uncouth to ask someone how often they change their underpants, especially if they're a stranger on the street.

Whilst most people agree that garments such as jeans and coats require less maintenance, the most logical and hygiene-conscious answer when it comes to knickers is to change them daily, right? Well, Curry's recently surveyed more than 2,000 UK residents on their underwear habits and found some disturbing results.

Fifty-four per cent of participants said they do wash th...

How often to wash towels - experts have the final say on how often you should be doing it

How often should you wash towels? If you haven't had this debate in your household we're honestly shocked. Whether it's a bath towel or a petite hand towel how often to wash them is a surprisingly divisive subject, so we asked the experts to weigh in with their final word on the matter.Knowing how to wash bath towels properly is all good and well, but if you're not doing it frequently enough they can become rough, musty and a bacteria-packed playground. We promise we're not trying to scare you,...

Brits are only just realising what all the washing machine symbols actually mean

A washing machine is something most people will use regularly, but how good is your knowledge of the appliance?

A recent study shows that a whopping one in 10 Brits don't actually know what any of the symbols mean. The study of 2,000 people, conducted by leading retailer Currys also found that nearly a fifth of people in Britain always use the same setting when doing their laundry.

As people usually stick to the "Quick Wash" setting which came out as the most popular, and an "eco" cycle coming...

How to wash white towels - the best way to keep them bright, fresh and soft

Knowing how to wash white towels the right way will protect them from stains, colour runs and bacteria-inducing odours. Many of us strive for a sparkling hotel-style bathroom. Knowing how to wash bath towels is a key part of this, but maintaining bright and fluffy white towels, worthy of a five-star resort, requires a slightly more refined approach. The reality is that after time bathroom towels can lose their lustre and start to become dull, scratchy and less absorbent. So, how do you maintain...

How to wash bath towels - keep them fresh, featherlike and 5-star standard after every wash

Drying ourselves with a gorgeously soft bath towel is one of the little luxuries to enjoy at the end (or start) of every day. What's not so luxurious is using a towel that feels hard enough to crack after a hot shower or soak - if you've experienced this lately, it's time to learn how to wash bath towels the right way.The best bath towels have specific laundry requirements, and it's important to know what these are if we want to maintain their softness for as long as possible. There are a few co...

boohooMAN.com (UK, US, France)

Some examples of linked and unlinked coverage (unpaid) I managed to secure on a number of publications across the UK, the US and France after joining boohooMAN.com. These do not include campaigns I worked on with external agencies. Please, find Domain Authority (DA) per website below (May 2025):

UK

  • Metro - DA: 93
  • Coventry Telegraph - DA: 84
  • CelebMix - DA: 66
  • VIVA Manchester - DA: 63
  • Milton Keynes Citizens - DA: 62
  • Conversation About Her - DA: 50
  • GScene - DA: 49
  • Average Joes - DA: 46
  • Mixtape Madness - DA: 45
  • Trapped Magazine - DA: 39
  • I AM HIP HOP - DA: 37
  • YASS Magazine - DA: 26

US

  • Just Jared - DA: 91
  • Essence - DA: 86
  • The Root - DA: 82
  • HOT 97 - DA: 72
  • The Hype Magazine - DA: 65
  • Black Enterprise - DA: 62

France

  • Purebreak - DA: 79
  • Da Vibe - DA: 32
  • MCE TV - DA: 30
  • BLOW ENTERTAINMENT - DA: 29
  • Street Wear - DA: 22

Landon Barker Launches Fashion Collection with boohooMAN.com

This June boohooMAN will be dropping their latest collaboration with singer, songwriter, and influencer Landon Barker.

Marking the online retailer’s first partnership with the 18-year-old rising star, boohooMAN has collaborated with Landon on a co-designed capsule collection set to release on Wednesday 15th June 2022.

Consisting of 40 pieces, the ‘Rockstar’ inspired collection encapsulates a traditional grunge palette alongside a new age rock vibe that expresses Landon’s personal style.

Overs

boohooMAN launches Their Pride Collection with Donations Going To OutRight

This June online fashion retailer boohooMAN will be dropping their latest Pride collection with 10% of the proceeds from the sale of this product being donated to the charity OutRight.


Outright is a global LGBTQ organization that invests heavily in partnerships with grassroots communities and allies around the world. The strength of these organizations and activists is the single greatest factor that produces cultural, social, and legal change. This year Outright has also launched a special U...

LA SELECTION LIFESTYLE [DÉCEMBRE 21] – DA VIBE

L’enseigne de sneaker Allemande SNIPES annonce sa collaboration avec Mc Donald’s autour d’une large collection de vêtements. Cette capsule va permettre à tout le monde d’acquérir des vêtements à l’effigie du fast-food. SNIPES a cependant eu l’intelligence d’y appliquer ses propres codes. Le retailer et McDonald’s se sont ainsi retrouvés autour du mantra “Serving The Sauce” qui résume finalement assez bien leur univers.

La collection SNIPES et McDonald’s est disponible en édition limitée en maga

QUAND NISKA CO-DESIGN DES VETEMENTS POUR BOOHOOMAN – DA VIBE

Le célèbre rappeur et directeur artistique de sa marque “Charo”, a annoncé sa collaboration avec la marque à succès Boohoo. Allant du streetwear californien au 91, Niska selle une collaboration exclusive avec le groupe anglais. Nous avons eu l’occasion de rencontrer l’artiste pour ce partenariat exclusif.

Niska a commencé à travailler avec BoohooMAN depuis l’année dernière pour sa collection. “Ça a été très difficile, il y a eu beaucoup de travail. Avec le covid c’était assez compliqué de s’org...

Niska x boohooMAN : la collab canon parfaite pour l'été, inspirée de la Californie

boohooMAN x Niska : une collab mode et musique canon

Après Dadju ambassadeur de boohooMAN ou encore la collab boohooMAN avec Quavo, c'est au tour de Niska de collaborer avec la marque. Avant d'être la star de la collab boohooMAN x Niska, le rappeur est surtout connu pour sa musique. Il a enchaîné les tubes : , , en featuring avec GIMS, en feat. avec Booba ou encore Méchant en feat. avec Ninho. Niska est aussi juré avec Shay et SCH de sur Netflix, l'adaptation francophone de l'émission . Et l'ar

Boohooman x Tyla Yaweh – Street Wear

La marque britannique Boohooman enchaîne une nouvelle fois avec une collaboration de vêtements hauts en couleurs et en style, via le rappeur en pleine ascension Tyla Yaweh.

Après leur collection de denim sortie la semaine dernière avec le rappeur de Chicago Lil’Durk ainsi que leur collection Boohooman X Lil’ Mosey, Boohooman sort le 18 février une série de survêtements avec la sensation venue d’Orlando et adoubée par le Big Shaq, Tyla Yaweh.

“To look at me, that cost a fee Them double C’s all...

BoohooMAN collabore avec Lil Durk: Denim Edit

La marque qui a su  rapidement s’imposer dans le milieu urbain BoohooMAN, s’associe avec Lil Durk. Avec le chanteur, rappeur et écrivain originaire de Chicago, BoohooMAN propose une extension de leur collection: Denim Edit.En effet, cette nouvelle ligne, composée de 11 looks propose des pièces très variées. On peut y retrouver des coupes droites, skinny mais aussi des slims. De plus, la précision des détails sont à l’image d’ourlets effilochés, de boutons ou encore d’une matière côtelé ainsi que...

Lil Durk Is Set To Launch Denim Collection with boohooMAN!

Joining forces with Chicago’s very own Lil Durk, boohooMAN and the US hit-maker have designed a Denim collection that is due to go live later tonight at 8:30pm! Ranging from $20 – $60, the affordable range will consist of 11 looks that cover all styles from straight cut, skinny, stretch skinny and slim fit. Filled with an assortment of matching sets, Durkio’s favorites include the half black half blue set, bone print design and the recurrent smiley face print – a staple for boohooMAN! Shane Chin...

Quavo Drops His New Collaboration with boohooMAN!

Quavo has teamed up menswear online retailer boohooMAN for his second collaboration with the brand!

The 29-year-old Migos rapper launched the collection earlier in the week and it features a total of 100 items including read-to-ready, footwear and accessories. Price points range from $12 – $80.

“Collaborating with boohooMAN is special because they just really are the first team that let me open my creative mindset and just bring my ideas to life. When I met the team they were young and represe

Swae Lee Launches Swaggy Tracksuit Collection with BoohooMAN

Following the Rae Sremmurd x boohooMAN collection in 2017, the global menswear e-commerce chain has partnered with 1/2 of the bunch and Grammy-nominated rapper and songwriter, Swae Lee.

Just in time for the summer, the rapper has designed a collection of cozy summer threads that can easily transition into the fall. The Swae Lee x boohooMan collection includes fun styles with each sweatsuit pair all inspired by Swae Lee’s eclectic style. “I wanted the product and Swae’s personality to scream and

Mr Eazi And boohooMAN Collaborate For New Tracksuit Edit | Fashion News - CONVERSATIONS ABOUT HER

Global online retailer boohooMAN have unveiled Nigerian singer, rapper and Banku Music pioneer Mr Eazi as the face and inspiration behind their brand new tracksuit edit.
 
The full range is reflectant of the concept. Light, summery colourways ranging from full length to short style tracksuits, basketball jerseys and cagoule matching sets which are brought to life through an array of prints inspired by Eazi- cloud and leopard prints to tie-dye inspired looks make up the 50 piece collection. Price...

Rapper Quavo Launches New Record Label, Clothing Line Collaboration, and Fundraiser

While much of the nation has been sheltering in place for the past few weeks amid the coronavirus pandemic, Quavo has been busy securing all the bags.

Best known as one-third of the rap group Migos, Quavo announced the launch of his own record label, Huncho Records, on Monday in an Instagram post. The first artists signed to the label include young hip-hop acts like 904 Reebock, the Popout Boyz, and Street Bud.

Days later, the Atlanta-born songwriter and producer dropped his second limited-edi...

Quavo Teams Up With Online Retailer boohooMAN.com For Second Collaboration - Trapped Magazine

Following the enormous demand of the first collaboration, global menswear online retailer boohooMAN is thrilled to announce the highly anticipated 2nd limited-edition drop with Atlanta-born hip hop song writer, producer, and rapper, Quavo.
“The success of the first drop was huge. After persistent demand from our consumers and Huncho’s fans, Quavo and I knew we had to drop a part 2.” – Samir Kamani, CEO of boohooMAN
Keeping in line with the core of streetwear and creatively led by MIGOS member Qu...

BOOHOOMAN.COM LAUNCHES TRACKSUIT EDIT WITH LIL MOSEY - I Am Hip-Hop Magazine

Glob­al online fash­ion retail­er, boohooMAN.com, is excited to announce an upcom­ing col­lab­or­a­tion with Seattle based rap­per and song­writer Lil Mosey. As part of the col­lab­or­a­tion, the 18-year-old rising star will be the face of the online re-tail­ers latest track­suit edit cam­paign, set to launch glob­ally on boohooMAN.com on Monday 3rd February.
The col­lec­tion is for people who don’t want to sac­ri­fice on com­fort but still keep their fit, fresh. boohooMAN’s latest track­suit dr...

Dadju devient l'ambassadeur de Boohoo MAN: leur collaboration dévoilée !

Alors que beaucoup d'artistes choisissent de créer leur propre marque, Dadju a choisi de s'associer avec Boohoo MAN.


Beaucoup de stars, chanteurs, rappeurs et même sportifs sont attirés par le monde de la mode. Si certains choisissent de créer leur propre marque, Dadju a, lui, décider d’opter pour une collaboration avec Boohoo MAN. MCE vous explique tout !
Célébrité et mode font bon ménage. La plupart des artistes ont créés une marque de vêtements. Des collectio...

Watch Jay1 give hilarious advice as he launches new range

Coventry rapper Jay1 has been filmed giving hilarious relationship advice, including questions about boyfriends visiting strippers.

In an epic tirade of corking relationship advice - it's your choice whether to adhere to it - he is also modelling his new tracksuit range for boohooMAN.

The 21-year-old is filmed giving the advice while wearing a striking red tracksuit from the new collection.

The rap and grime artist started taking music seriously when he moved to the city from North London - a

boohooMAN Announce Collaboration with UK Artist, Deno Driz

boohooMAN has just announced their brand-new collaboration with UK breakthrough artist, Deno Driz.

The youngster teamed up with the global online fashion retailer’s design crew to create inclusive fashion that expresses Deno’s youthful and on-trend style, as well as appealing to men of all shapes and sizes.

Logos are significant throughout, ranging from a mixture of boohooMAN’s most recent designs and an exclusive target icon; the letter ‘D’ located in the middle on a small selection of items.

Love without limits: Boohoo and Boohoo Man launch Pride collection | VIVA UK Lifestyle Magazine

This year, the capsule has been designed to empower, support and celebrate the LGBTQ+ community by offering a wide range of trend led designs appealing to people from all walks of life – both inside and outside of the community.
The inspiration behind the collection derives from the unity of standing together and loving one another to ultimately create a kinder and more accepting world.
 
Slogan prints play a huge part in the messaging this year with some of the key words reading; ‘Validity’, ‘U...

Fashion Forward! Quavo Collaborates with BooHooMan for New Spring/Summer Collection

(Photo by Vivien Killilea/Getty Images)
Quavo is showing off his fashionable side. The Migos rapper collaborated with huge retailer BooHooMan for the Spring/Summer 2019 collection.
The collection, has about 200 technicolor menswear pieces that range from pink and purple shirts, shorts, and hoodies to other pieces that are neon green to tie-dye.
As reported by Essence.com, Samir Kamani issued a statement on the excitement of collaborating with Quavo, “We’re delighted to announce our largest globa...

How Bout That? Quavo's Next Collection of 'Huncho Dreams' Will Be Wearable

Maybe this means Quavo and his fellow Migos won’t have to carry hundreds of thousands of dollars on hand for impromptu shopping trips: Manchester, UK-based online fashion retailer boohooMan has announced a collaboration with the rapper on a new Spring-Summer capsule collection, dropping Thursday, April 11.Quavo joins Quincy, Tyga, Rae Sremmurd and French Montana as the brand’s latest collaborator and ambassador, working in tandem with the brand’s design team to create a 200-piece collection of r...

Halloween Jumpers, Shirts & Tees for Men 2018

With Halloween just around the corner, it’s inevitable that you’ve been invited to a fancy dress party or at the very least have to go to work in costume. But for many Joes, this strikes unspeakable fear with fancy dress going straight into Room 101. Which is why recently there’s been a serious spike in sales on Halloween-themed jumpers, tees and hoodies.

Now we’re not going to suggest Halloween-themed clothing is ever going to be anything other than functional. But it’s quick, easy and does th

boohoo and boohooMAN launch their 2018 Pride collection

ONLINE re-tailer boohoo has created an exclusive capsule collection – the ‘Love is Love’ collection is a range designed to empower, embrace, support and celebrate love in all of its forms for everyone.
Featuring a total of thirty pieces spanning ready-to-wear and accessories, the collection is subtle in design yet vocal in its message. Gender neutrality is at the forefront of this collaboration with each design available in various colourways, tones, fits and sizes. Purple, pink, blue and grey f...

Boohoo and Boohoo Man launch sportswear collection with Pepsi

Pepsi has launched a sportswear collection with online retailers Boohoo and Boohoo Man.

The collection is made up of matching tracksuits, loungewear and sports tops, aimed at ‘consumers who are as equally interested in fashion as they are sports’.

They’re calling it a ‘trend-led, innovative capsule collection intersecting and celebrating art and sport’.

The designs are inspired by artwork from five up-and-coming artists from around the world – DIYE from Argentina, Bicicleta Sem Freio from Bra

Dele Alli launches new clothing line for Milton Keynes and beyond

This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement.The Milton Keynes-born Tottenham Hotspur player, 22, has worked alongside the boohooMAN design team to create an exclusive collection that embodies his style.With boohooMAN.com growing at a rapid rate, collaborating with Dele Alli allows the brand to truly connect with a customer that has been with the brand since day one, a customer that...

Myprotein (Italy)

Some examples of linked and unlinked coverage (unpaid) I managed to secure on a number of Italian publications after joining Myprotein. All the features below are stories I created and pitched to journalists myself. Please, find Domain Authority (DA) per website below (May 2025):

  • Vogue Italia - DA: 86
  • Affari Italiani - DA: 79
  • Today - DA: 78
  • Il Giorno - DA: 72
  • Bigodino - DA: 60

Barrette proteiche e polvere: tutto quello che dovete sapere

C'è da dire che oggi a supporto di questi prodotti esiste un corpo esteso e autorevole di ricerche scientifiche e approfondimenti. In sintesi, gli esperti concordano su questi punti: il consumo di un pasto sostitutivo al giorno - tipicamente a pranzo - contribuisce al mantenimento del peso forma, mentre l’utilizzo di barrette proteiche & Co. in sostituzione di due dei pasti principali aiuta a perdere peso. Certo bisogna essere informati e seguiti da un esperto, ma è anche vero che la composizion

In palestra per flirtare: la classifica delle città in cui ci si allena di meno

Allenare i muscoli fa bene, ma anche l'occhio vuole la sua parte. Gli italiani flirtano in palestra? E' la domanda a cui Myprotein, brand online di nutrizione sportiva, ha cercato di rispondere con un divertente sondaggio lanciato sulla sua pagina Facebook. La ricerca ha coinvolto un totale di 3.296 partecipanti in tutta Italia, a cui è stato chiesto se avessero mai flirtato in palestra e come giudicassero le persone che lo fanno.

Dai dati è emerso che soltanto il 24% ha flirtato almeno una vol

Solo un italiano su 4 ha flirtato almeno una volta in palestra

Gli italiani flirtano in palestra? È proprio questa la domanda a cui Myprotein, brand online di nutrizione sportiva, ha cercato di dare risposta con un sondaggio lanciato sulla sua pagina Facebook e via mail nei mesi di Maggio e Giugno 2017.

La ricerca ha coinvolto un totale di 3.296 partecipanti in tutta Italia, a cui è stato chiesto se avessero mai “flirtato” in palestra e come giudicassero le persone che lo fanno.

Dai dati è emerso che soltanto il 24% dei rispondenti ha flirtato almeno una

Le cose che gli italiani non sopportano in palestra

Ogni anno a settembre/ottobre partono i sensi di colpa scatenati dalla prova costume estiva, perciò quasi sempre l’iscrizione in palestra è immediata, ma come accade in un luogo pubblico la convivenza non è sempre rose e fiori, anzi c’è sempre qualcosa che ci fa arrabbiare o che arriviamo addirittura ad odiare.

Non è la palestra di per se a dare fastidio, ma molto spesso i comportamenti di alcuni frequentatori che ci fanno arrabbiare. Questo accade in tutte le palestre d’Italia e ha dimostrarl

Milanesi in palestra, ecco i comportamenti che non sopportano - Cronaca - ilgiorno.it

Milano, 29 settembre 2016 - In palestra i milanesi non sopportano gli attrezzi lasciati in giro e non rimessi a posto (18%), le persone senza asciugamano che lasciano le panche bagnate (16%) e quelli che vanno in palestra unicamente per rimorchiare e non per allenarsi (13%).

I comportamenti che fanno imbufalire i palestrati sono emersi grazie a un sondaggio di Myprotein, che ha coinvolto un totale di 3.465 partecipanti in tutta Italia (inclusa Milano). Agli intervistati è stato chiesto di scegl